Engagement

The 7 Best Video Testimonial Software Tools for 2023

When it comes to video testimonial software, there are some great tools available to make our lives easier. We've compiled a list of the very best to help you start 2023 in the most trustworthy way.
Martine Hammar
June 10, 2022

If we learnt anything in 2022, it's that your prospects are no longer interested in what you have to say about your company. They only care about the opinions of people exactly like them.

As a business owner or marketer, where do you begin? You get prospects to trust the people who trust you – your happiest customers! 

If your customers like you, they’ll be happy to recommend you to their community.

And how do you get your customers in front of your prospects?

Video testimonials of course!

Why are video testimonials so powerful?

Videos boost conversions by 80% and the reason is simple: it’s because they are real and authentic. 

Your prospects deserve the best. They will value the videos of your happiest customers because they are genuine, unpolished, and most importantly trustworthy.

Would you believe that 23% of marketers don’t use video for marketing as they lack time? Hard to imagine given the stats above.

The irony is they know they need to invest in video, but because videos are notoriously time-consuming and expensive to produce, they focus their efforts elsewhere.

The time has come to cease hiring expensive video production teams to follow your happy customers around. It’s time to stop sending them boring surveys that barely result in a testimonial. You need to focus on simplifying the process and getting happy customers in front of the camera. 

As customer-centric business owners, there are some great video testimonial tools available to make our lives easier. I’ve compiled a list of the best platforms that can help simplify the video production process, save money, and drive sales. 

What are the key differences?

Here's a short summary, but please read on for a deeper comparison:

  1. StoryPrompt – Best for saving time and ease-of-use, great UX making it simple for all business owners. Includes the ability to use AI to automatically produce stories. Utilizes video for prompts and replies. Launch your own face-to-face online community. Free plan available.
  2. VideoAsk –All plans have Zapier integration and even the free plan allows you to add 3 users. Great visual planner and the ability to record a videoask using webcam, screenshare, upload a video or a handy library. Free plan available.
  3. Boast – Fairly simple to use. Uses forms which you can embed on your website. Recipient then responds via video. You can create sequences to ensure surveys are responded to. Free 14 day trial.
  4. Bonjoro – Simple to use, really good integrations and added workspaces which is a great feature. Text-based questions are sent with video or screen share responses. Free plan available.
  5. Tolstoy –Very easy to use, lots of great integrations. A great use of analytics. One of the more affordable tools, however expensive to remove their branding. Allows you to create a human “bot” in the corner of your website. Free plan available. 
  6. Vocal Video – Utilizes Turnkey Editing and Branding to make editing and video production simple. Very complicated UX, onboarding was confusing and filled with too many videos and information. Text-based questions are sent with video or audio responses. Free plan available.
  7. Vouch – Simple to use, good UX, integrates with your calendar for handy reminders. Good editing capabilities. Text-based questions are sent with video or audio responses. Free plan available. 
  8. Trustmary

StoryPrompt

First impression

The UX is incredibly simple and it appears that a lot of thought has gone into the design and layout of the tool. I also found this to be the most entertaining, yet informative, onboarding I have ever experienced.

StoryPrompt makes the process of creating, sending, and replying to prompts, incredibly easy. StoryPrompt has created a very clever AI experience where you can select a producer to create a “mix” with your own branding, music, and b-roll.

Thanks to the inclusion of automatic video production in StoryPrompt, very little tech-savviness is required. This would appeal to a variety of business owners and busy in-house marketers. StoryPrompt makes it incredibly simple to create and produce video testimonials from your customers, and embed authentic video-based reviews on your website.

Best features

  • Creating customizable templates - very useful for inspiration and to help you get started
  • Ability to embed testimonials on your website
  • Adding captions to your testimonial
  • Utilizing AI to automatically produce a testimonial
  • Videos can be downloaded
  • Zapier integration
  • Adding CTA’s into your prompt to make it an interactive video – this reduces the need to send follow-up meeting invites for example
  • Ability to add a script onto your prompt and/or reply
  • Invite your clients to join you in a face-to-face community space where you can collect testimonials and other user-generated content through organic conversation.

Plans and pricing

StoryPrompt has four plans currently available, all prices shown are based on a yearly payment and include 2 months free:

  1. The Basic Plan – Free plan, 25 video responses, 2 minutes per video time limit, 14-day history, unlimited prompts and unlimited spaces. All videos will have a StoryPrompt watermark.
  2. The Starter Plan – $39/mo, 200 video responses, 3 minutes per video time limit, unlimited response history, unlimited prompts and unlimited spaces, downloadable videos, embed code, all videos display your own branding.
  3. The Pro Plan – $79/mo, 800 video responses, 5 minutes per video time limit, Zapier integration, intuitive analytics and API access.
  4. The Premium Plan – $124/mo, unlimited video responses, unlimited minutes per video, white labeling, concierge onboarding, dedicated coach, priority support and early access to new features.

Summary

StoryPrompt is the only one of these tools that utilizes AI to this extent. Your videos will always be professionally produced and created according to your specific requirements. There really is no need for time-consuming and expensive video editing.

The community features are very well thought-out and truly take the idea of face-to-face community to new heights. StoryPrompt allows you to interact with your community in your dedicated space and capture those valuable video testimonials simultaneously. That's pure gold and a massive time-saver!

You're significantly more likely to capture trustworthy, authentic UGC during a community conversation. You can then create a video testimonial directly from StoryPrompt.

Seems like a win-win for everyone involved!

Sign up to start collecting video testimonials with StoryPrompt for free.

VideoAsk

First impression

VideoAsk is very clear, intuitive, and has great UX. It does what it says on the tin without all the fluff. I loved the onboarding process which utilizes video to figure out your requirements. VideoAsk also has helpful templates that you can use and edit yourself.

As can be expected from the makers of Typeform, VideoAsk is focused on the form experience. Respondents are able to respond to your videoask in many different ways including Open Ended (video, audio or text), multiple choice CTAS, or by making a payment using Stripe.

Something strange I noticed was that my video flipped after recording with my webcam. Not a massive bug I suppose but a bit of a surprise if you have a good or bad side. 😝

Best features

  • Easy to understand and a pleasant onboarding experience
  • Great easy-to-use templates
  • Ability to add users even on the free plan
  • Adding multiple choice options onto your videoask
  • A great visual planner for your videoask, it’s very simple to see your flow and make edits.

Plans and pricing

VideoAsk has three plans and all plans have Zapier integration:

  1. Start – This is their free plan, you are restricted by 20 minutes of video or audio processing per month. All videos will have VideoAsk branding and you can add up to 3 users. 
  2. Grow – $24/mo, you receive 100 minutes of video or audio processing per month. Videos will have partial VideoAsk branding. You can add up to 5 users.
  3. Brand – $40/month, you receive 200 minutes of video or audio processing per month. Videos will have your own branding, this plan allows you to add domain white labelling and up to 10 users.

Summary

VideoAsk is a real contender to StoryPrompt but I feel the biggest disadvantage is the lack of AI capabilities like StoryPrompt. While the editing capabilities are good, they are limited and might still require external editing. 

But what VideoAsk does, they do well!

Boast

First impression

After signing up for a 14 day free trial, I felt immediately bombarded with text and instructions to help me get started. However, there was a quick and helpful onboarding video on the dashboard. Thanks to Ryan!

To get started with Boast, you need to create a form from a pre-built template or a blank form. Your customized form can then be shared or embedded on your website. The recipient can respond via video or upload a video file.

The sequences feature is very handy and you can create an email sequence to ensure surveys are completed. Boast also works with NPS and customizable widgets. All plans except Solo have Zapier integration. Boast offers a free trial for 14 days and you don’t need to add your credit card details upfront. 

Best features

  • Handy and helpful templates
  • Useful email sequence ability to push for reviews
  • Great use of widgets to showcase your video testimonials
  • Time-saving testimonial automation

Plans and pricing

Boast has four plans:

  1. Solo – $25/mo restricted to 240 responses a year, video quality is reduced (480p SD) and you only have access to 1 form and 1 sequence.
  2. Plus – $50/mo can collect 600 responses per year at quality of 720p HD, you have access to 3 forms and 3 sequences.
  3. Team – $100/mo you can collect 1800 responses a year at a quality of 1080p HD, you have access to 20 forms and 20 sequences.
  4. Premium – $208/mo this is for large businesses and agencies and would yield 6000 responses per year and 50 sequences.

Summary

Boast is one of the more expensive video testimonial tools and I think the reason for this is because they don’t have a free plan. I believe they might be missing an opportunity because all their competitors listed here offer a free plan and only Boast has a time-limited free trial. It might take more than 14 days to see results too.

Bonjoro

First impressions

Bonjoro looks like it has some good features. It’s easy to follow and the UX seems clear and uncomplicated. It allows you to add multiple users even from the free plan.

Bonjoro has great integrations including Native CRM integrations, Zapier, Slack, Shopify, and Gmail. It also has an impressive use of workspaces.

One limitation I thought is that you can't ask your questions in video format, it’s only in written format, however responses can be in either format. This seems to be a general theme in most of these tools. I think this is a bit unfortunate as humans are more comfortable responding to humans, even if it is asynchronous. 

Best features

  • Adding multiple users even on a free plan
  • Pro and Grrrrowth (no that’s not a typo) plan both offer scheduling 
  • Unlimited time limits on all videos
  • Great integrations
  • Advanced workflows
  • Useful templates that you can use and edit yourself

Plans and pricing

Bonjoro has four plans:

  1. Personal – This is their free plan, you can create 50 videos a month and create 3 video testimonials. You are restricted to 2GB of video storage but can add 3 users to your team.
  2. Starter – $19/mo, you can create 50 videos a month and create 50 video testimonials. You have 10GB of video storage and can add 3 users to your team. The Starter plan allows you to add CTA buttons onto your videos and your own custom branding but still have Bonjoro logo visible.
  3. Pro – $59/mo, you have unlimited video messages and 250 video testimonials. You receive 20GB of video storage and you can add 5 users to your team.
  4. Grrrowth – $149/month, you can create group video messages, unlimited video testimonials and receive a custom domain (SSL). Video storage is increased to 50GB and you can add 10 users into your team.

Summary

A good tool and easy to use. One negative I discovered is to remove the Bonjoro branding takes you from a free plan all the way to the Grrrowth plan on $149 a month. In my opinion, this seems like an enormous jump and a bit unappealing. 

Also Bonjoro is pretty new to the testimonial game and are more focused on sending videos (for sales reps). I therefore have a few reservations about where their long-term focus will be.

Tolstoy

First impressions

The UX was clean and it was very easy to understand what Tolstoy can offer you. Integrates with many tools including Salesforce, Intercom, Zapier, Calendly, and HubSpot.

It’s very straightforward to create a Tolstoy, which is basically a question. Once this has been created, you can add buttons onto your question, for example a video, audio, or text response. You can then share your Tolstoy using the link to your email. If you upgrade to one of their paid plans, you will be able to share the video using a widget or embed it.

Best features

  • Very useful analytics so you can see exactly how much engagement you have
  • Integrates with large number of services
  • Has an on-site widget
  • Can add a human chatbot for support on your website

Plans and Pricing

Tolstoy has two main plans and a customizable Enterprise account:

  1. Free – You can add 50 members and 10 Tolstoys, your videos are restricted to 5min each and you are able to embed your Tolstoy in emails.
  2. Pro – $10/mo, unlimited members and unlimited Tolstoys. Your video length is unlimited and you get access to the Tolstoy widget. You can also add your own logo to the landing page. 

Summary

While Tolstoy is considered one of the cheaper tools, I think it’s because their branding is heavily used in your videos. In order to remove the branding entirely you will need to contact them for the Enterprise plan. There is no price on the website which has to make you wonder.

Vocal Video 

First impression

A lot of text and too many videos to watch for the onboarding. I honestly had no idea how to get started on the free plan. Perhaps it was because I didn’t watch the 8 minute video explaining how, but heck – why should I have?

Vocal Video utilizes Turnkey Editing and Branding (similar to StoryPrompt above) which enables you to add your own branding, music, trim a video and create a transcript.

Text-based questions are sent to customers and they have the option to respond via video or audio. 

Best features

  • Useful templates
  • Ability to respond in audio, not restricted to video only
  • Upgraded plans allow 3 or 5 users per plan
  • Great editing features

Plans and pricing

Vocal Video has three plans:

  1. Free – Unlimited videos, restricted to 3 videos published, pay per video afterwards ($99 per video!!). Watermark applied unless videos are paid for. Restricted to 1 user only.
  2. Team – $99/mo, unlimited videos, restricted to five hours of video storage but unlimited videos published. No watermark in videos. Can add 3 users.
  3. Pro – $299/mo, unlimited videos, restricted to 10 hours video storage. White-labeled video collection and multi-brand support. Can add 5 users to Pro plan.

Summary

There was just too much going on. While Vocal Video has a free plan, if you create more than 3 videos, they become insanely expensive at $99 a video! The jump to the next paid plan is also enormous. 

Vouch

First impression

Firstly I have to say I love the name Vouch and particularly loved the concept of your customers vouching for you. The onboarding tour was clear and very easy to follow. 

To get started you have to add a contact which I feel is an unnecessary step in the process. I really liked the fact that Vouch links to your calendar so a respondent can schedule a reminder to respond to the question.

One negative was that I was confused by the Basic plan offering hosted video player and embed code and Pro plan mentioning that you can host the recording on your own domain. Maybe I’m not technical enough to understand this, but to me that sounds the same and potentially not worthy of the upgrade. 

Best Features

  • Integrates with many 3rd parties including Slack, Zapier, Hubspot, Jira, Zendesk
  • Recipient has option to reply via video or screen
  • Integrates with your calendar for handy reminders
  • Great video editing features including trimming

Plans and pricing

Vouch has two plans:

  1. Basic – Free plan, can add 5 users to Basic plan, unlimited video collection, no access to live chat or email support, no advanced branding
  2. Pro – $79/mo, can add unlimited users to Pro plan, ability to add own custom branding, custom CTAs

Summary

Very simple to use. You can set up multiple questions and choose whether you want the user to respond with video or screen share. Like Vocal Video (above), the questions are text-based not video, which I believe is a shortfall. 

Trustmary

First impression

Trustmary is mostly a platform where you can display your reviews from sites like Google, G2, Yelp, Tripadvisor, Capterra and more. They make showcasing testimonials easy and attractive and embedding them onto your website is easy. With Trustmary you can also request video testimonials from your customers using a customizable form.

My first impression of Trustmary was that there was a lot of text and information, it was almost confusing. Also video testimonials seem like a bit of an after-thought. Their main focus is on creating a "wall of love" for your testimonials that you received on other sites. Even if you wanted to create a video testimonial, you would be sending a customer a form and they would have to click on the link to record their own video testimonial.

Best Features

  • Integrates with most good review sites
  • Great layout options for testimonials
  • Testimonials to help you get started
  • Easily customizable forms

Plans and pricing

Trustmary has four plans:

  1. Solo – Free plan, 20 published reviews, 1 review form, 1 active widget
  2. Business – $90/mo, unlimited published reviews, unlimited widgets, widget whitelabeling
  3. Automate – $290/mo, A/B testing, Zapier, Hubspot and Pipedrive integrations, unlimited users
  4. Pro – $590/mo, survey tool and template library, customizable surveys, NPS, CSAT, CES forms

Summary

I think Trustmary is a great tool for integrating with review sites and displaying testimonials on your website. However as a platform for creating video testimonials, it's likely to be the most expensive one on the market. Creating your own testimonials from scratch just doesn't seem feasible on this platform and it definitely feels like an after-thought and definitely not the main incentive for the large price tag.

Vidmonials

First impression

Vidmonials seemed very simple to use and exactly what I would expect from a video testimonial platform. I quickly discovered how to capture a video. I found it slightly confusing to create a video and share a link to receive a video testimonial. It a similar process to StoryPrompt, with both applications you use a video to request a video testimonial which is great for the human-to-human exchange. However with Vidmonials, this process does seem that little bit more complicated.

Best Features

  • Videos go through approval process
  • All videos can be downloaded
  • Embed code for uploading onto your website
  • Can add star feedback to testimonial request

Conclusion

There are some tools here that will be really easy-to-use and I think you will really benefit from. However, I found most of them either have overly complicated UX, or they are pushing me to upgrade, or to enter their competition. 

In all honesty, good UX should afford me the opportunity to be left alone. If I can’t manage on my own it seems the problem is more yours than mine! 

I can’t finish off without mentioning that I think it’s a bit disappointing that some tools removed the human representing the company in the very first interaction. Instead of inviting your clients to provide a video testimonial, the process begins with a cold text-based form. When trialing all the above tools, I received 50% fewer responses after sending a text-based form over a friendly video-based invitation.

I believe it’s a golden opportunity to show a face behind the business and have a prospect connect with you, a real trust-worthy human. 

StoryPrompt ticks all the boxes ✔✔✔

Rant over, how do I really feel? For me, StoryPrompt is the most suitable software for businesses looking to create video testimonials. Good UX, intuitive onboarding, and super quick to get set up.

The biggest tick of all has to be the brilliant use of AI. As a busy entrepreneur, the time and money it saves me when it comes to video production is worth 10x more than the monthly subscription!

StoryPrompt is usable by any business owner or marketer who doesn’t need anything complicated. They just want good video testimonials from their happy customers, and the ability to share authentic, professional videos without faffing around with video editing or needing to hire an expensive videographer. 

And to top it off, StoryPrompt's community features give them a significant edge over their competitors. These features allow you to converse with a client, capture spontaneous, authentic UGC, and create professional testimonials all from one platform.

Well done StoryPrompt for knowing exactly what business owners really want and respecting our time.

If you'd like to start collecting testimonial videos for free, sign up to StoryPrompt.

Martine Hammar

Chief Storyteller at StoryPrompt

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